what we do

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We build integrated sales, marketing and distribution programs for entertainment software clients.  We are your product advocate on the front lines, ensuring your game finds its audience through strategic channel plans and alternative models into retail.  We provide 100% sales and marketing coverage in ​North and South America, local representation and operational support for overseas teams, and facilitated distribution ​into Europe, Southeast Asia, Australia and China.  Our services include:

Retail Sales Management

• Direct Buyer Relationships: Product Presentations & Why to Buy Communications
• Trade Marketing Planning & Execution
• Competitive Market Analysis & Lifecycle Strategy
• Sales Operations Logistics
• First-Party Partnership Coordination
• Amazon Store Development and Management
• Full Accounting Support

Publishing & Creative Services

• Packaging Design & Localization
• Marketing Strategy Consultation
• Production Management
• Partner Sourcing & Integration
• ESRB Pre-Clearance Submissions

As independent insiders with a broad range of sales, marketing and production expertise, we are a full-service extension of your team.  We know all the players and processes because we’re industry vets ourselves. ISG can connect you with other trusted partners and oversee an integrated program that supports your launch goals.​

But we’re not just relationship-driven — we’re data-driven too.  ​Every strategy we craft on your behalf is informed by a full market analysis and lessons learned from years of industry experience launching franchise hits and original IPs.​