INDUSTRY EXPERTISE at work for you
FRANK CHIECHI
LESLIE MILLS DEMARCO
FRANK CHIECHI
PRESIDENT
Frank has cultivated global relationships throughout the software entertainment industry from his days at Acclaim, Sega, Majesco, CI Games, and Ubisoft. With 350 titles launched worth $1 billion in retail sales, Frank is a distribution expert in North & South American markets. A versatile sales navigator, Frank provides the most
PRESIDENT
Frank has cultivated global relationships throughout the software entertainment industry from his days at Acclaim, Sega, Majesco, CI Games, and Ubisoft. With 350 titles launched worth $1 billion in retail sales, Frank is a distribution expert in North & South American markets. A versatile sales navigator, Frank provides the most efficient, cost-effective path to drive sell-in and sell-through.
LIZ BUCKLEY
LESLIE MILLS DEMARCO
FRANK CHIECHI
VICE PRESIDENT OF BUSINESS STRATEGY
As the former SVP of Marketing at Majesco, Liz led all launches in the $275mm Zumba Fitness franchise. She also helped propel Cooking Mama into a 13mm unit fan favorite. Prior to Majesco, Liz managed Acclaim’s Max Sports brand and 989 Studio’s franchise releases. Her expertise in strategy, marketing, co
VICE PRESIDENT OF BUSINESS STRATEGY
As the former SVP of Marketing at Majesco, Liz led all launches in the $275mm Zumba Fitness franchise. She also helped propel Cooking Mama into a 13mm unit fan favorite. Prior to Majesco, Liz managed Acclaim’s Max Sports brand and 989 Studio’s franchise releases. Her expertise in strategy, marketing, copywriting, and promotions complements ISG’s retail acumen.
LESLIE MILLS DEMARCO
LESLIE MILLS DEMARCO
LESLIE MILLS DEMARCO
HEAD OF MARKETING & CREATIVE SERVICES
Leslie has been instrumental in the
successful launch of hundreds of games utilizing her extensive creative, marketing, and project management experience. From package design to physical and digital retail marketing to event design and management, Leslie’s broad skill set makes her a critical asset to the team.
GEORGE RICHARD
GEORGE RICHARD
LESLIE MILLS DEMARCO
VICE PRESIDENT OF SALES
A senior sales executive, George has managed millions of units sold for premier game publishers including Capcom, Acclaim, PlayStation, and Konami. He has also led go-to-market strategies for hardware and educational technology start-ups. George’s depth of experience across channels makes him uniquely suited to pre
VICE PRESIDENT OF SALES
A senior sales executive, George has managed millions of units sold for premier game publishers including Capcom, Acclaim, PlayStation, and Konami. He has also led go-to-market strategies for hardware and educational technology start-ups. George’s depth of experience across channels makes him uniquely suited to present new products and maximize sales in the competitive reseller environment.
RALEIGH WELCH
GEORGE RICHARD
RALEIGH WELCH
HEAD OF DISTRIBUTION SALES, AMERICAS
As Distribution Sales lead at Ubisoft for 19 years, Raleigh built and managed a strong network of partners across national and regional retailers, distributors, wholesale clubs, grocery, drug and e-commerce channels. He has extensive experience crafting and implementing marketing strategies and trade pr
HEAD OF DISTRIBUTION SALES, AMERICAS
As Distribution Sales lead at Ubisoft for 19 years, Raleigh built and managed a strong network of partners across national and regional retailers, distributors, wholesale clubs, grocery, drug and e-commerce channels. He has extensive experience crafting and implementing marketing strategies and trade programs that maximize reach and exceed sales goals in the United States and Canadian markets.
OMAR PADRON
GEORGE RICHARD
RALEIGH WELCH
ART DIRECTOR
As an experienced Creative Director with tenure at top advertising agencies including Ogilvy Action and Saatchi & Saatchi X, Omar has designed marketing campaigns and product packaging across consumer goods and healthcare. He has developed packaging for Acclaim Entertainment and WWE, along with creative for top brands including LG, Wendy’s, Bertolli and Amex.
LANA BUCKLEY
LANA BUCKLEY
LANA BUCKLEY
SALES ADMINISTRATOR
The newest member of the ISG team, Lana Buckley recently graduated Marist College with a Bachelor of Arts in Media Studies/Production and a minor in Graphic Design. She supports the sales effort by coordinating assets and tracking retail compliance across client products.